2nd Gear Commerce

For founders of ad-led DTC Shopify brands

Last time the store broke, a customer told you.

I find where your ad spend leaks at the store, put a number on each leak, and fix the one that costs most. Next time something breaks, you hear it from me first.

Starts from £5,000. Prithvi Narendran, Shopify growth partner.

The Conversion Leak Report RANKED BY SALES AT RISK
  1. 01Add to cart fails on one phone[£22,000 / mo]
  2. 02Weekend orders dip, ads still running[£5000 / mo]
  3. 03Apps you pay for and don't use[£500 / mo]
Costliest leak: fixed first
Not ready for a call?

The Conversion Leak Check

A free two-page checklist. Find where your store is quietly losing orders, and which apps you could cut, in under an hour, on your own phone.

You pay £30-50 to bring each visitor to the page. Then:

The ads ran all weekend. Orders dipped. Nobody can say why.
A new app went in, and add to cart stopped working on one phone. It worked on yours.

The agency report says three tests ran. You can’t say what the retainer bought.

Nobody owns the store between your ads and your orders. I do.

Two weeks, one fixed fee, and a report that ranks every leak by the sales it puts at risk, plus every app you’re paying for and not using. The report is the plan. You decide what happens next.

17%

of shoppers who abandon a cart say the site had errors or crashed.
Baymard Institute, 2025
Fixed

A European kosher food store: the back-in-stock app kept breaking, and customers took it as a sign the site was unreliable. Replaced it with a custom build – 300+ restock alerts sent since, with any issue caught and fixed before a customer notices.

"When something breaks on our store, Prithvi usually knows before I do - and it’s already fixed."

[Gad, Founder, KosherfoodinEurope – client since 2025]

Prithvi Narendran

I’ve spent five years inside Shopify themes and apps, so I know how stores break. 
The person on the call is the person in your admin.

The Conversion Leak Call - 30 minutes. You leave knowing the one leak to fix first, whether or not we work together.